Strategic
Creative
Direction

Big-picture thinking. Clear creative outcomes.

Whether it's a campaign, video, or full brand refresh — great creative starts with vision. I partner with teams and brands to shape that vision from the ground up. From pitch decks to post-production, I help guide the creative process so it stays focused, aligned, and meaningful from start to finish.

If you’ve ever felt like your content lacks direction or your messaging gets lost in execution, that’s where I come in.

What I do

1. Clarify the Vision

2. Build the plan

3. Guide the Process

Before anything is created, we get aligned on the message, audience, and purpose.

  • Define the core story and strategy behind the project

  • Establish brand tone, goals, and creative direction

  • Ensure everything supports the mission from the start

Ideas become actionable through smart structure and preparation.

  • Concept campaign themes, scripts, and content frameworks

  • Develop shot lists, briefs, or treatments as needed

  • Set timelines and creative flow that actually work

I stay hands-on through execution to keep the work on track and on-brand.

  • Lead teams or collaborate flexibly within existing structures

  • Offer feedback, make refinements, and manage creative consistency

  • Ensure the final product reflects the original vision — and then some

Campaigns & Moments

Whether it’s a product drop, event, or cultural moment, I help you craft social campaigns that bring focus and momentum — building anticipation before and keeping energy high after.

  • Bring focus and energy to launches and initiatives

  • Align content around key moments that matter to your audience

  • Create build-up, execution, and follow-through plans

Ongoing Optimization

Good strategy evolves. I track performance, identify what’s connecting, and adjust your content in real-time to stay effective and aligned with your goals.

  • Track what’s working and what’s not

  • Adapt strategies based on performance and trends

  • Stay agile without losing focus

Why It Works

Too often, creative projects lose momentum because there’s no one owning the throughline. I bring a calm, confident presence to the process — helping teams stay grounded in the mission and energized by the work. I’m not here to overtake your vision, but to help clarify, elevate, and execute it with care.

Make it stand out.

  • Close-up of a smiling woman with glasses and curly hair in an indoor setting.

    “It all begins with an idea. Maybe you want to launch a business.”

    Laurie Payton

    Make It
  • Close-up of a man with dark, curly hair, glasses, and a beard, smiling softly, wearing a dark green sweater.

    “It all begins with an idea. Maybe you want to launch a business.”

    Jamie Kokot

    Make It
  • Smiling woman with shoulder-length black hair in front of green plants.

    “It all begins with an idea. Maybe you want to launch a business.”

    Lindsey Beumer

    Make It
  • A man with curly dark hair, glasses, a nose ring, and a beard, wearing a black sweater, looking contemplative in a well-lit room with a plant in the background.

    “It all begins with an idea. Maybe you want to launch a business.”

    Keith Finley

    Make It

Case Studies

Ready to Build Something with Direction?

If your team could use a clear-eyed partner to help shape ideas and guide them to the finish line, let’s talk. I’d love to help make your next creative project your best yet.